Covelent's New Offering Strategy service is a cornerstone for businesses seeking to develop and launch new products or services effectively. This service is critical for identifying profitable growth engines, exploring new growth platforms, and ensuring a sufficient level of innovation. Our approach is centred on a deep understanding of business unit strategy, focusing on competitive advantage and aligning new offerings with market demands and organisational capabilities.
What We Do
Our New Offering Strategy encompasses:
- Market and Competitive Analysis: Conducting thorough research to understand market trends, consumer behaviours, and competitive landscapes. This helps in identifying gaps and opportunities for new offerings.
- Innovation and Growth Exploration: Assessing current innovation levels and exploring potential areas for new growth platforms. We focus on developing offerings that can serve as new engines of profitable growth.
- Strategic Alignment: Ensuring that the new offerings align with the overall business unit strategy and the company’s long-term goals.
- Development and Launch Plans: Crafting detailed plans for the development and launch of new products or services, considering factors like target market, pricing, distribution, and promotion strategies.
Addressing Key Business Issues
Our service is particularly beneficial for:
- Leadership-Driven Innovation: Assisting new CEOs or leadership teams seeking to introduce innovative offerings.
- Investor and Market Expectations: Aligning new offerings with investor or market expectations for growth and innovation.
- Identifying New Opportunities: Helping businesses explore new opportunities, especially in scenarios of market slowdown or saturation in other areas.
Our Expertise
Our team includes strategists, market analysts, and product development experts, offering a blend of creative thinking and strategic planning. Their expertise ensures that new offerings are not only innovative but also strategically viable and market-ready.
New Offering Strategy is more than just bringing new products to market; it's about strategically crafting offerings that resonate with consumers and align with the business's broader objectives. Our comprehensive approach ensures that new offerings are well-positioned for success, driving growth and innovation in the organisation.
