An organisation's capacity to drive growth relies on the clarity of its insights and its ability to turn them into meaningful action. At Covelent, we specialise in delivering comprehensive and actionable business insights into global markets, enabling our clients to make informed decisions and achieve sustained success.
Key Questions Our Market Studies Answer
- What is the current state of the markets we operate in?
- How will our market evolve going forward?
- Which trends are going to impact our market in the near- and medium-term?
- Should we go into digital products within our current space?
- Should we enter this adjacent market?
- How big is our potential market, and how do we unlock it?
- What are consumers saying in our market?
- Where are the untapped potential opportunities?
Our Approach
We know to create meaningful outcomes insights need to go beyond traditional methods that often treat research as separate from strategic decision-making. Instead, we seamlessly integrate research into broader business strategies, ensuring that the insights generated address the most critical executive-level questions. Unlike methods that rely on overwhelming volumes of disparate data, our experts prioritise the most relevant information to solve specific challenges, bringing deep business acumen to every project.
Through proprietary methodologies and cutting-edge tools, we uncover foundational insights even in markets lacking institutional or syndicated data. Our combination of quantitative and qualitative research, enhanced by advanced digital pulse tools and sentiment analysis, ensures a comprehensive understanding of market dynamics and associated customer behaviours.
When we take on a market study we do so with the view to empower clients with a set of interlinked capabilities that enable them to extract, interpret, and act on the most valuable data for their unique situations. We achieve this through a structured, four-step process:
- We begin with a clear understanding of the strategic imperative. Whether the objective is due diligence, market expansion, growth, or capability building, we anchor our work in your organisation’s core priorities and goals.
- Defining the core question. The process starts by defining a precise problem statement to ensure our research is focused and aligned with your strategic needs.
- Data collection, analysis and synthesis. We then collect and analyse data through a rigorous yet targeted approach, combining multiple sources to extract the most relevant and actionable insights.
- Meaningful, actionable outcomes. What results are clear insights translated into actionable recommendations that drive real business outcomes. Whether it’s identifying new growth opportunities, optimising capabilities, or addressing complex challenges,
Typical Insights Services
Covelent offers a diverse range of business insights services tailored to meet the unique needs of our clients:
- Consumer Insights: Understanding consumer behaviour is crucial for any business. Our market studies delve into consumer preferences, purchasing patterns, and brand perceptions, providing insights that inform product development and marketing strategies.
- Market Studies: Getting a true picture of your market enables you to make dynamic decisions with real impact. Our market studies can be macro in focus or region specific, with targeted end users in mind.
- Competitive Analysis: Staying ahead of the competition requires a deep understanding of the market landscape. Our market analyses include comprehensive competitor assessments, offering insights into their strengths, weaknesses, and market positioning.
- Market Entry Strategy: Entering a new market necessitates careful planning and strategic insights. We conduct market entry analysis to evaluate market potential, identify entry barriers, and develop strategies that facilitate successful market penetration.
- Customer Segmentation: Effective marketing relies on understanding distinct customer segments. Our customer segmentation analysis segment your customer base, providing insights that enable targeted marketing and personalised customer experiences.
- Product Development insights: Bringing a new product to market requires a deep understanding of consumer needs and market gaps. Our insights inform the product development process, ensuring your offerings meet market demands and stand out in the competitive landscape.
A Dedicated Focus Area:
At Covelent, we specialise in delivering tailored insights, studies research and analysis for Private Equity firms, Corporates, and Investment Banks. Our bespoke approach ensures stakeholders receive actionable insights to make informed investment, strategic, and operational decisions.
Private Equity Market Analysis
Private Equity firms require robust insights to assess market opportunities, identify risks, and validate investment theses. Our market analysis studies are designed to deliver critical insights that enable successful transactions and long-term portfolio growth.
Key Areas of Focus:
- Commercial Due Diligence: Providing detailed insights into market size, growth potential, competitive dynamics, and customer trends.
- Target Screening: Conducting market studies to identify high-potential investment targets based on industry trends and strategic fit.
- Post-Acquisition Strategy: Insights to optimise portfolio company performance and uncover opportunities for value creation.
Example Deliverables include:
- Industry deep-dives with sector-specific insights.
- Competitive benchmarking to identify gaps and opportunities.
- Revenue and market growth modelling to support investment decisions.
Corporate Market Analysis
Corporates require precise insights to align their business strategies with evolving market conditions. Our market research and insights empower corporates to innovate, expand, and sustain competitive advantage.
Key Areas of Focus:
- Market Entry Strategy: Developing robust strategies backed by insights to navigate barriers and seize opportunities in new markets.
- Product Innovation: Creating market analysis reports assessing customer needs, enabling the development of market-driven products and services.
- Strategic Planning: Presenting market analysis to evaluate market trends, ensuring alignment with long-term organisational goals.
Example Deliverables include:
- Consumer segmentation and behavioural insights.
- Scenario planning to anticipate market shifts.
- Go-to-market strategies underpinned by comprehensive market analysis.
Investment Banking Market Analysis
Investment Banks operate in environment where data-driven insights are paramount for strategic advisory and transactional success. Covelent’s market studies and market analysis deliver clarity and precision for capital market activities, M&A, and sector advisories.
Key Areas of Focus:
- Sector Analysis: Offering industry-specific insights to inform client strategies and facilitate informed decision-making.
- Valuation Support: Leveraging market studies to provide data-driven valuations based on market trends and competitive dynamics.
- Deal Origination: Identifying market opportunities and growth areas to support origination efforts with robust insights.
Example Deliverables include:
- Detailed industry reports with actionable insights.
- Competitor analysis and benchmarking for strategic positioning.
- Projections of market trends to support long-term decision-making.
Our Insights Tools and Methodologies
To deliver high-quality insights, Covelent utilises a suite of advanced tools and methodologies:
- Data Analytics Platforms: We leverage state-of-the-art analytics platforms to process large volumes of data, extracting insights that inform strategic decisions.
- Survey and Feedback Tools: Collecting direct input from consumers is vital. Our survey tools facilitate efficient data collection, providing real-time insights into consumer sentiments and preferences.
- Market Simulation Models: Our simulation models allow us to predict market responses to various strategies, offering insights that guide decision-making and risk management.
- Visualisation Dashboards: We present insights through intuitive dashboards, enabling stakeholders to easily interpret data and monitor key performance indicators.
- Benchmarking Tools: Comparing performance against industry standards provides valuable insights. Our benchmarking tools assess your position relative to competitors, highlighting areas for improvement.
Recent examples of our work
- A market study of the the Tool Steel market in Africa for a Leading Mining and Industrials company looking to expand their regional footprint.
- An analysis of the UK commercial real estate market for a data centre focused PE firm
- European multi-location market entry analysis for a leading US toy manufacturer targeting expansion
- Consumer research report of EV purchasing behaviours
- Market analysis for a global insurance company
